Fruit of the Loom
Luck O’ the Fruit

Activation
2023

If you’re like me, you’ll do just about anything for something free.

So to help those unlucky anti-green wearer’s avoid any pinching on St. Patrick’s Day, we hit the streets to see who was willing to test their luck to win some fruit.




Made at GSD&M

CD: Jessica Zalaznick/Tiff McKee
ACD: Madison Jackson/Danae Belanger/Katelyn Berg
AD: Ramsey Chandler