Blake Stephens
Copywriter

• Pizza Hut

Melts x Flyana Boss

• 
  
• Southwest Airlines Big Flex - Hawai’i
• The Southwest Combo
  
• Big Flex - Chicago
• 
  
• Capital One 2024 MLB Season 2023 MLB World Series
• 
  
• Ross Dress for Less
• The Bargain Hunters of Ross
• 
  
• Fruit of the Loom
• April Fools Day
• St. Patrick’s Day
  
• Organic Social
  
• 
  
• Food Lion
• Here for Every Moment
  
• Ad Council Department of Veteran’s Affairs
• 
  
• dd’s Discounts
• Radio
  
• Austin Parks Foundation
• 30th Year Anniversary
• 
  
• About
• Resume
  
• Sew Freaking Cool

 
       

Southwest Airlines
Big Flex - Hawai’i

360 Campaign
2024
Southwest is the only airline that includes all their flexibility perks on every fare, free of charge, which means every Southwest flier has a reason to Flex. 

Expanding into the Hawaiian Islands, it was time to show the locals some love with a fully local campaign about how flying Southwest across the islands is a Big Flex.







Made at GSD&M

GCD: Bill Bayne
CD: Ani Munoz/Ross Aboud
AD: Jane Choi
Producer: Erika McKay/Jonathan Wachala
Director: Sean Dave
Production Co.: Bella Studios
Crew & Set: Island Film Group
Edit: Andrea Mendoza (Cut + Run)

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