Southwest Airlines
The Southwest Combo

Activation
2024

Southwest Airlines has been a part of Chicago’s community for almost 40 years. 

To celebrate the launch of our Big Flex Chicago campaign, we partnered with the classic, iconic beef shop, and inspiration for FX’s The Bear to give Chicagoans a Big Flex of 10,000 free Rapid Rewards points.



Made at GSD&M

GCD:                Bill Bayne
CD:                 Ross Aboud
ACD:                Jonathan Main/Brandon Bennett
Content Creator:    Izzy Keiser/Blake Stephens
Producer:           Ruba Abumar/Becky Carol