Southwest Airlines
Big Flex - Chicago
360 Campaign
2024
Southwest is the only airline that includes all their flexibility perks on every fare, free of charge, which means every Southwest flier has a reason to Flex.
While Southwest has been in the Windy City for over 40 years, we needed to show up bigger than hometown competition. From the beefs to the beach, we went hyper-local with a 360 campaign in United’s own backyard to show Chicagoans that flying with Southwest is a Big Flex.
Social
OOH
Radio
Made at GSD&M
GCD: Bill Bayne
CD: Ross Aboud
ACD: Jonathan Main/Brandon Bennett
AD: Jane Choi
Producer: Erika McKay
Director: Ryan Ebner
Production Co.: ArtClass
Edit: Andrea Mendoza (Cut + Run)