Blake Stephens
Senior Copywriter


Melts x Flyana Boss


 
       
Fruit of the Loom
Tasty Tees

Activation
2023

You haven’t made it as a creative until you almost get sued right?

We introduced the world to the world’s tastiest shirt that no one was ever going to eat. While we fooled a lot of TikToker’s, we made one particular golf tee company a little unhappy... Sadly, this is the one & only home for Fruit’s highest viewed TikTok to date.


Made at GSD&M

CD:
Jessica Zalaznick
/Tiff McKee
ACD:
Madison Jackson
/Danae Belanger
/Katelyn Berg
CW/AD:
Blake Stephens
/Ramsey Chandler
Photographer:
Brenda Rivera