Ad Council x Department of Veteran’s Affairs The Bravest Thing TV/OOH
2024 For the next iteration of the Don’t Wait, Reach Out campaign, we expanded our impact to encourage even more veterans to reach out for help by using veterans’ most-important allies: their loved ones. From the perspective of these loved ones, we reveal the some of the bravest thing these veterans have ever done. And if you or a veteran you know is struggling: Don’t wait, Reach out. www.va.gov/reach
We also had the opportunity to work with Grammy-nominated artist and veteran Michael Trotter with The War & Treaty to share his story of bravery after becoming a veteran.
Made at GSD&M
GCD: Jeff Maki CD: Dominique Curtis/Michelle Grant
AD: Ramsey Chandler/David Miller Director: Andre Muir (Smuggler)
Producer: Spencer Gilliam