Southwest Airlines
Big Flex - Chicago
Digital + OOH + Social
2024
As the only airline that included all their flexibility perks on every fare, free of charge,
every Southwest flier had a reason to Flex.
From the beefs to the beach, we went hyper-local with a 360 campaign in the Windy City
to show Chicagoans that flying with Southwest’s a Big Flex.
OLV
Social
OOH
Radio
The Southwest Combo (Activation)
To celebrate the launch of our Big Flex Chicago campaign, we partnered with the classic, iconic beef shop, and inspiration for FX’s The Bear to give Chicagoans a Big Flex of 10,000 free Rapid Rewards points.
Made at GSD&M
GCD:
Bill Bayne
CD:
Ross Aboud
ACD:
Jonathan Main
/Brandon Bennett
CW/AD:
Blake Stephens
/Jane Choi
Content Creator:
Izzy Keiser
/Erin Prokell
Producer:
Erika McKay
/Ruba Abumar
/Becky Carol
Director:
Ryan Ebner
Production Co.:
ArtClass
Edit:
Andrea Mendoza
(Cut + Run)
Southwest Airlines
Big Flex - Hawai’i
360 Campaign
2024
Expanding into the Hawaiian Islands, it was time to show the locals some love with a fully local campaign about how flying Southwest across the islands is a Big Flex.
OLV
Social
Radio
Made at GSD&M
GCD:
Bill Bayne
CD:
Ani Munoz
/Ross AboudCW/AD:
Blake Stephens
/Jane ChoiContent Creator:
Erin ProkellProducer:
Erika McKay
/Jonathan Wachala
Director:
Sean Dave
Production Co.:
Bella Studios
Crew & Set:
Island Film Group
Edit:
Andrea Mendoza
(Cut + Run)